Advisory Board

Fred Bayley is professor emeritus in the University of Sussex, which he joined in 1966 as the founding Professor of Mechanical Engineering. He moved from Newcastle where after a spell in marine engineering on the Tyne he had become lecturer and, later, reader in the University Department of Mechanical Engineering. He has taught and researched in the area of heat transfer and fluid mechanics, while acting also as a consultant to the process and power industries. The experience thus gained has been applied to gas turbines and recently to hybrid vehicles. The UK Institution of Mechanical engineers awarded him the 2001 Dugald Clerk Prize for his paper on the saturated liquid accumulator to the Total Vehicle Conference.

James (Jim) Mason is a career automotive engineer and strategic consultant, initially trained by General Motors. After an early career in engineering and programme management with GM Vauxhall, Jim moved on to become Engineering Director of Leyland Trucks. An appointment as Technical Director of ENASA Pegaso, the Spanish national truck and bus maker followed where Jim was responsible for Advanced Technology, Product Planning and Engineering. Based in Madrid, he was intimately involved in acquisitions, such as UK truck-maker Seddon- Atkinson, and the process of privatising the Company - which culminated in its acquisition by Iveco (Fiat Commercial Group) in 1990.

Jim returned to the UK, running his own engineering consultancy, until joining Daewoo in 1995 to head up their strategic initiative aimed at establishing a credible design and engineering centre in Europe. Since retiring from full-time employment in 2003 he has continued acting as a consultant to auto-engineering companies and to private equity businesses requiring technical due diligence for proposed acquisitions. Jim is also a Chartered Engineer (CEng.), a Fellow of the Institution of Mechanical Engineers (FIMechE), and a Member of the Society of Automotive Engineers (MSAE).